Tony Quirk, Michelle Casavecchia-Somers, and Todd MacDonald, Performance Concepts Consulting Inc. provided a Core Service Review presentation focused on a 'Council Branding Overview’ which included:
Types of Council Branding - Post Survey
- Fiscal restraint Council
- Focused on keeping taxes to the rate of inflation and saying ‘no’ to capital or operating cost pressures
- Ensuring that residential tax burden is competitive comparable to North Durham neighbours
- Financially responsible Council
- Focused on actions to become ‘One Brock’ - sustainable asset/facilities model
- Addressing asset management unfunded liability
- Ensuring existing assets/facilities/services are properly funded and maintained before adding new ones
- Divesting assets no longer good value for money
- Modernizer Council
- Focused on investing in modern technology tools – more efficient service delivery
- Measuring service results, setting targets linked to budget cycle and outcomes
- Implementing policies/programs to modernize operations and ensure continuous improvement
- Partnering with other municipalities/groups to lower cost of service delivery
- Green Government
- Focused on more environmentally sustainable practices
- Investing in more green initiatives
- Establishing policies and programs to reduce Brock’s carbon footprint to mitigate the impacts of climate change
- Growth and Development Council
- Focused on growing the local tax base prioritizing multi-residential and non-residential development
- Taking action to address serving capacity constraints which impede development
- Address housing affordability when planning for growth
- ‘Cut the Ribbons’ Council
- Focused on building more municipal facilities
- Expanding programs/services to meet community desires
- Ensuring facilities/services/programs are provided equally to all 3 communities
- Increasing arts and culture programs, community and special events
Brand Identification Methodology included survey and analysis.
- Council survey was anonymous, scored by consensus and considered the following:
- Taxes and finances
- Assets and asset management
- Infrastructure
- Growth and planning
- Community services
- Fire services
- Service excellence
- New services
- Wildly important goals
Council Brands that emerged after the survey were:
- Financially Responsible
- Modernizer Council
Setting Wildly Important Goals (Strategic Priorities) scheduled for June 5, 2023.
Council members provided the following questions:
- accuracy of scoring with only 7 members completing the survey
- differences between restraint and financially responsible
- how to merge Core Services Review with the Recreation and Culture Master Plan, and the Waterfront Area and Open Space Plan